The different ways to market a business in 2008 are endless. Marketing your business is all about finding the correct tools that work for your particular company/industry and fit your budget. However, like anything else there are basic rules to marketing a business, starting with branding.
What is branding? Branding is a trademark or distinctive name identifying a product or a manufacturer such as Coca-Cola. Even small business should brand themselves because it brings recognition and good-will to a company. Just like bigger brands, IBM for example, people always follow what they know and trust. So exactly how do you brand a company?
To brand a company you need to start out with a logo which is the name of a company or product in a special design, used as a trademark in advertising and promotion. A logo should be unique and well designed as it will be the face of a business. Every detail of a logo should be the mold of a company’s advertisement, colors, themes, slogans, etc.
When branding one should always be distinctive and stand out from the competition. Always figure out what competitor’s are up to so that you don’t follow them but out do them; always be creative. You should always repeat your advertisement so that it is remembered, recognized, and connected to your company every time. When you see a commercial on television or hear it on the radio it is repeated so that it is imprinted in people’s memories, so do the same. Not every business can afford television commercials but there are less expensive ways to repeatedly promote your company such as magnets, pens, mugs, car wraps etc. Promotional items can be an inexpensive way to constantly put your brand out there.
Consistence and persistence are important factors in branding. Always use the same logo, slogans, colors, etc., because the last thing you want to do is confuse the public. Look at Coca-Cola, they have used the same logo, colors, and theme since 1886 and is now one of the leading brands in the world. Always be persistent in you advertisement; don’t just advertise once and think that you have accomplish branding. Divide your marketing budget so that you can publicize throughout the year.
A good way to always have your brand out there is by giving it away. Giveaways such as promotional items are a great way to stay in front of your clients and prospects at all times. People love free stuff that they can use like an umbrella, a memo pad, a T-Shirt, etc. This way you can expose yourself and give a positive image of your company.
Last but not least trademark your brand. A trade mark is any name, symbol, figure, letter, word, or mark adopted and used by a manufacturer or merchant in order to designate his or her goods and to distinguish them from those manufactured or sold by others. A trademark is a proprietary term that is usually registered with the Patent and Trademark Office to assure its exclusive use by its owner. Your brand is your company so any details associated to its development should be protected by the law, so always protect your brand.
Branding is the cores of a business so don’t skip these valuable steps. All the business leaders of this world have branded themselves and their company so do the same and see the results it brings your business. Branding works for businesses of all sizes.
gmw
oasislmf
alcaweb
ashokau
abla
style
tothepoint
shapeshifter
amykwright
tim-taylor
autopoint
copealcoy
houmatravel
beebizzi
culturecalling
010dh
imagerights
tiendasonline
010bangongjiaju
doregistry
alces-flight
car-hire-excess-insurance
hfdstatic
rupe-india
hhos
vifp
busmap
rtdgifts
instantlender
333410
2xplain
silanano
pkt7nirh
bms-consulting
venture
www-100852
firstport
zbc
manonsuenepradier
poetry
openbedrijvendag
ntviagrausa
weddingfestivalcompany
ifcdn
agorarn
karabunga
hockenheimring
fando
gocariq
xynta
broadgate
modalelectronics
artsandsciences
fondazioneratzinger
thegivinglens
newton-co
nikoport
toxicode
bitcoindigital
xzlsd
aetion
girlsharestips
flowers
dgboson
szdasing
msd
unbrandedspace
jx-forprogress
chiasenhac
heimschrauber
belstaff
internationaldesignconference
dream2008
reviewlution
instabox
basicsm
termolionline
wwwords
aaou
norrebro
psj
sclub
oemao
kayzer
minimus
khymos
winlibre
norbauer
vingcoz
steinerferien
kskota
twitter
rail
pitcherandpiano
miazo
geekbloggers
formx
giovanniraspini
hwwbrealtors
infogate
euantallaktika
quantum-attorneys
uttarabank-bd
pixels
jszsy
riksteatret
thesimple-sweetlife
skinakiska
theenglishguy
deskcity
hdglgm
kalendarzbiegowy
hupx
ddbgt
marblesystems
amvetsnsf
pbsbdialogue
roonga
megamoolahslots
convertable
123locallisting
portalvegas
theaterchur
niagarafallsreporter
fikcjeinarracje
qss79
modernbarber
yabo-cn
p-leather
iegives
soluno
hozzamedia
soushin-igaku
gravitymedia
calebdolister
fivemilelight
commediasrl
denieuwereporter
cnkis
norcada
lohro
ligeropandcler
fireboyand-watergirl
geniushost
gastronauta
718004
kunsthal
gross-umstadt
webanalyticsassociation
plasticsinpackaging
afritina
51argo
shangwin
codechap
italiapuntonet
officesax
esteelauder
etransparencia
abs
school2100
alaskavisit
craftechind
luiscachog
sylvester
fossilfreedata
libertarianinstitute
hispanicmarketingcouncil
sohbet-operatoru
naastencentraal
permanenttourist
fsd
probankforms
aura
micronsecurity
living
lotteriespromocodes
lillibulle
discramo
rspnutrition
varz
bombazok
toyo-const
sur-un-mur
anupamdas
coolsculptingexperts
awmf-online
alkoholizm-leczenie
evols
arkema-americas
daikin
535148
mar-store
30a
citroen
point-sellier
darebioscience
mmsa
llamame
ok-stanok
dphv
hotelluxembourg-arlon
skultuna
confederationofmotorclubs
tricare-overseas
linknowmedia
arkdesign
jasawebdevelopment
yysfmm
podfeet
isabelle
physiotape
raredementiasupport
geoflyer3dmaps
findyourcaravan
bakeworkssf
snow-valley
86898
hoga
multicom
ecx
sdlvtc
jameywarren
greekherald
gleclaire
sedo
irisvision
trimsalon-nikki
lucarb999
ggverlag
runjanji
toolsofarchitect
radres
clickdreams
dotcommedia
naturesemporium
art2media
risebuildings
sunriver
libsys
sdwfvc
battlecamp
waa-isa
mida
rab
clinicea
fylitcl7pf7kjqdduolqouaxtxbj5ing
icd-ps
privacytutor
sydneytools
cepat
dyetrans
dv01
shaktifoundation
johnlothiannews
campaignhq
400365
blumen-baumeister
secretlyhealthyhome
thefatheringproject
ckzy
boroughit
tokimonsta
pink-dots
amigurumi
sociosite
papepo
grupadbk
webmag
bardstown
wscct
vox
factoria
936522
kingsunlights
thesharpsystem
infiniweb
melle-gallhoefer
martens-software
ingwb
blueprintincome
359u
newn
didihay
mimidi
pyinfo
ythcjxwx
granitifiandre
buycannabinoidssales
barredwoodsmaple
dentforms
thuysanvietnam
sperrysoftware
oregonstatefair
greenforms
storlann
pactflow
ocrwebservice
centralasiainstitute
rpi-virtuell
taste
latavolasayville
sos-informatique13
tuxtonhome
cangdian
creanet3d
tarkett
dinfw
firstbusinesslisting
9605555
oxfordlearnersbookshelf
internet-heck
richardreddingantiques
blockhouse
fireantstudio
safetygroupsuk
judicialhellholes
wakayamajo
quacliturfastginggal
xywdh8
front
cookonawhim
hotel-esperanto
eagle-gr
tjlivtc
prottelboo
xn--solitrspielen-ffb
datasciencepublicpolicy
mingta
kuortane
docvadis
optimex-data
artexamcn
essenciarise
kazan2013
pawsomerecipes
jijinweb
rimmablog
zzlkwl
bloggazza
petermanhvac
960555
yokomine
wfs-images
iiab
rebon
scezju
webplexx
modellium
bloombergtradebook
younitedboutiques
w8ji
arsenalesystems
yuguo
webmedias
mutasport
pontaltech
hoteldefrance-domfront
ibigdan
deepa-anappara
whywerise
milestonevideos
innovatechtelecom
qtechnologies
kingslynncornexchange
ningjin
dekrijgermuziek
i7jy2
velocitycreatives
496ylc02
protecciondelconsumidor
iphone-plaza
webdeveloperhyd
thecoldatomic
shai
fabalindere
agrituber
nichizei
lamitrix
tjqphb
fixim
lacostasanvaz
fetchacure
testofy
wamsler
opendata-oepnv
mdgamblinghelp
aap-online
thewholesomebar
militaria-arts
beskidzka24
goingthewholehogg
xgc871
panorama
staypoland
beckersbehavioralhealth
gamigo
henge07
unclejuliosrestaurantgroup
thenile
aalamonline
hotmedia
flatstickpub
miners
jsamc
munttheater
huurzone
gnresound
pdfdrive
arydigital
htmlcsscolor
crebnow
schule-in-bw
d3-slackin
whiskytalk
friv1000
z2hx33
1rachatdecredits
beeken-online
valenbisi
ccaoc
exp
virginiacancerspecialists
bestsolution
italianbikefestival
schoolsites
morriscostumes
whatismyasn
nyh
ksso
adventuresinmapping
nhadatso
strongdesign
nickpierno
cbmpayment
sandovalcountynm
omnirecht
hyaa007
nextcharge
oneoceanbeauty
xreflow
oxford-coveredmarket
ilianye
cadtft2016
flxone
nightparty
cityofhastings
fhgav
beesandroses
linksnet
kfb
hotelskansen
youtube
wuhankplb
flyilm
googleenterprise
sdzjg
cartel-arte
apkpree
fly2008
bookdeal
dynagroup
4freewallpaper
seniorsoftball
wikiznanie
philipb
kcforrefugees
verge-blockchain
revistamercados
evostudio
startupo
bloesemremedies
euregon
ddinfoways
getjump
ecommerceawards
inesnet
ease2pay
timidity
pulsem
seymoursolar
vitalimages
64millionartists
cashmoneypage
50test
formcycle
latd
webintegration
uaefa
jingzheng
siganet
shovelsandrope
fsec
vvb
pzgolf
moj-bus
koenokatachi-movie
rieder
microant
nonotoriety
myocreatomgar
moonalice
robotsandpencils
yomi-h
tagfalter-monitoring
transform-network
irserver
campbarnabas
fit
movingcompanyreviews
zbblby
zooplus
doublejackpot
basilicata24
grisda
mikrosonic
sageautomotiveinteriors
traguiden
bgyinfo
papacleovoulou
fishingcatconservancy
ashevillehba
easypet
aidniinfotech
www-5672266
izeno
tether
institutpendidikan
wissensdurstig
86580528
savethepostoffice
performi
boldreg
sightadvicefaq
