Today we live in a world full of brands. They are everywhere we look. You will be wearing one, driving one, using one, eating or drinking one. I think you get the message.
Believe it or not, you too are a brand. Let’s explore the ‘Brand You’ and explore how branding in marketing can help you in life and in business and making this a key element of any- driving those Marketing Strategy Plan.
‘Brand You’ is what you are personally known for. What customers, friends and family say about you when you are not around – the positive as well the negative. Your brand is created everyday through your actions.
A brand is completely different to the organisation or company you represent. A person may come into contact to you through your company. However, they may prefer coming back to you because of what you as a person has to offer – being loyal to you.
So with all the different brands out there amongst the competition, how do you promote your brand? What makes you standout! How do you brand yourself as the number 1 home business in the industry? How do you define yourself so that prospects see you as the best solution to their needs? How do you become the ‘Star Bucks of Coffee’, or the ‘McDonalds’ of fast foods?
Let’s explore how to establish a brand.
Defining ‘Brand You’.
First consider what ‘Brand You’ looks like today. Secondly, what do you want to be!
You need to consider what are your core values and beliefs. What you feel you stand for. If you find this hard to define then it maybe worth listening to how others define you – how do others see you.
When defining the brand, you really need to think about you. You need to understand yourself in order to be able to promote yourself. Forget where you work, your title or position. What is unique about you! What have you accomplished to be able to share with others! What do you want to be remembered by!
Understand your brand today and determine if there are gaps. Understand also where you want to be.
Create the ‘Brand You’ statement.
This is a promise you can make to yourself and others from the prompts above.
Write a sentence of your core values and beliefs that make you stand out from your competition.
For example: ‘My success and my fulfilment comes by serving others. The true joys in helping others help get what they want’.
Whatever the statement, it needs to be authentic and true to you. Your brand will mature overtime. Make a start. keep it simple, relevant and believable. The brand will make you different.
Build your brand.
So how do you build your brand? Well it starts with reputation so what’s yours? Do you know how people perceive you, what they say about you, or do you think you know? Does it reflect your personal brand statement? Are you reliable, credible, honest, loyal and knowledgeable? You will build your reputation by becoming known. Again, this is in addition to your work. Do you ever interact with people who know your brand? People will always be watching you and deciding whether they like what they see. Once you are aware of your brand then you can increase visibility.
Take positive action to get known! Write articles, put out press releases, produce videos, join groups and write a blog. There are endless opportunities. Build a network of followers and this can be achieved through the social media like Facebook, Twitter, etc. In turn you will get a network of supporters who will tell others – word and mouth advertising. Your brand could grow beyond your reach.
When in sales and marketing, whether working from home, in a small business or to promote lucrative business ideas, to help your business thrive then advertising and getting people to know your brand is so important. This article hopefully makes this clear. As said, it’s not about the company you work for, but about you!
Make decisions and take action to who you want to be and not focus on the money or having power.
Here are 5 questions to help you make your brand statement:
1. What word do you want people to use to describe you?
2. In you opinion, what is your strength?
3. What personal quality does your customer expect from you?
4. What do your colleagues respect about you most?
5. What one quality would you like to incorporate into your reputation?
So there you have it. You have created ‘Brand You’. Now apply it!
My name is Gary Oakes and as a business coach, not only am I helping people to market their own business, but encouraging people to start. I’m a believer that people can find a way to build a small business in their own time, to think positive and aim for a vision and dream. We all have ideas and the ability to take control of our lives. I’m giving away free material to help one get started in any small business looking to market on the internet. Follow some really simple techniques. Start your journey by following the link to Marketing Strategy Plan,
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