There are companies whose brand name is sign of quality Like Nokia, Microsoft these are all companies who are master in their field and their name is the sign of quality and satisfaction .Brand name is totally dependent upon the nature of business a company is following. Brand are never established overnight or in days, it takes long time to create a successful yet well-known brand. It’s a concerted effort which is sustained through all thick n thin buy ensuring equal quality and service standards.
Successful brands establishes a very strong loyalty in the mind of customer. This loyalty comes with the experience that any consumer undergoes after utilizing that particular brand. The role of branding campaign starts and ends with making a strong brand image, identity and a household name but it’s the product that justifies the promises made in all the brand communication. If customers believe that whatever expectations he had set before buying that brand have been fulfilled, he becomes absolutely loyal to the brand and thus all the branding gets successful.
Today, companies are not seeking new customer, instead all their branding campaigns are focused at retaining their existing customer base. This new approach has paid-off well and the strategy of customer retention is very much rewarding one for most of the companies. This is quiet a sensible approach as well and a content one too on the part of any established brand., when your competitors is coming up with something really different and you are not in good position to cope the competition at par, launching a branding campaign that reinforces the customer loyalty is the best thing one should do I n such circumstances.
Smart brand managers know the significance of branding campaign and they come up with such campaign at most right time to get maximum advantage from their spending. Effective branding campaign is the process of managing all the brand signals in such a way that no one misses the brand signal on their way in their normal life=cycle. Contact points are identified by the brand professionals and a strategy to ensure brand presence at all those contact points has been developed. It’s the biggest challenge that any brand has to come across while designing a result oriented branding campaign. The better the contact points of consumer and brand communication are identified, the more chances of getting desired mileage one has.
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