Take a look around. Can you imagine how everything would look in black and white? That would make life totally boring! Colours have a powerful impact in our lives, with the ability to give directions, lift our moods and make life so much more interesting. Everything around us has colour, and we all have our favourite colours. The impact of colours in our lives is so great that we even make purchases based on colours. Because of this, brands realise that the application of consistent colours in their brand name, logos, products or services, etc… is essential to their branding strategies.
One of the first things the target audience notices about your brand is its colour. Is it bold and eye catching? Is it classy and neutral? Is it sleek and pristine? Does it match your product or services? It is important that they match, because if it doesn’t, it just shows that the brand is not aligned to reach out to its target audience. For example, a brand for kids clothing should have bright, happy and cheerful colours to appeal to kids. A plain and neutral colour would not attract its target audience of children. Therefore, a brand’s colour should be suitable for its personality to appeal to its target audience and grab their attention.
When deciding on colours for branding your name and logo, it is important to stick to one or two colours so as not to confuse your target audience. This is so that consumers are able to remember and associate the brand with the colour. If a brand logo is multi coloured, it would confuse consumers and make it harder for them to remember your brand. As such, it is vital that a strong, distinct colour is chosen to represent your brand to have a strong impact on consumers. Choosing the right colour is essential in order to make your brand stand out and increase brand memorability. Take Facebook for example. The dark blue colour that represents Facebook is instantly recognisable. This is what brands aim to achieve by choosing the right colours for their brand name and logo.
Therefore, something as simple as choosing a colour is actually one of the most important aspects of branding strategies for your brand. Its impact is far reaching and will last a lifetime. If you need help choosing a colour for your brand, look for a brand specialist that will help you match a colour for your brand!
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