Some of the most profitable results from my small home-based business came when I incorporated brand recognition and brand development into the fundamental process of building my business. As it grew to a full-time Brand Awareness Program with administrative design and brand development programs my clients relied on, I skipped out of the home-based operations and into an office. I needed a place for people to come. That’s when my business began to BOOM.
Corporate and Personal Branding
Whether it’s a logo or a style that simply becomes you over time, the brand you inject into your business at the beginning will most likely stick with you. People still call my corporate office and ask for me by name.
No matter how big this business gets, I hope my clients, my customers, and my buyers see themselves in the work that’s completed and how it suits them.
How to Build Your Brand
Be visible. Put your picture on it.
Be personable. Don’t hesitate to stamp your personality on the solutions you offer clients.
Be authentic. Don’t try to put on airs or be something you’re not. Always be yourself.
Be present. One thing I did in the beginning that hasn’t changed… My phone number is still the most active number when you call the company. Anyone can call me. (And more often than not, I still answer my own phone. This is important as you build your brand.)
Be there. I can’t tell you how many times I’ve shown up for a funeral, or sent a gift, or just been there when my friends and clients NEED me to be there for them. It’s important. Be there. Don’t miss an opportunity to be there when you’re needed.
Measuring Your Brand
How big is your team? Whenever you put out a new project do people naturally share your project, or do you have to ask them to share it? Do you get referrals from people on your list? Do people tell others about your business? Do your clients come to you from random ‘finds’ on Google Search? Or are they sent to you by individuals who have used your business?
Branding Mistakes to Avoid
The biggest, most unforgivable branding mistake is to be so much the visible part of your brand that nobody else can see themselves in your business. Or worse, they can’t see themselves doing business with you.
You want to be the icon for your business but not the end all target of your business. Open the doors and let your people share your wealth of information with others. The key to being big enough to identify, but not too big to be relevant is in the personal connections you build both within the company, and on the outside of the business. Open your doors and let people into your world.
Creating or Leveraging Brand Loyalty
Team building or creating a loyal tribe who will work your brand can be a huge boost to the marketing effort. Using your message to build that tribe, leverages brand loyalty indefinitely. Often the significance of your message is the power behind your brand, and the more creative useful messages are the most effective. Call it simplistic, but the most broad-based messages can be the most significantly powerful brands. Quantifiable messages won’t necessarily bring profit, but they will motivate and drive your market, and the marketing efforts of your tribe as well.
Finding significance within your market to develop your brand is a viable project for your attention, whether you’re a home-based, stand-alone, business, or a corporate endeavor. At [http://brandyourmarket.com] we help small businesses and big businesses find their basis, build their brand, and leverage brand loyalty to improve their overall marketing endeavors.
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