Your company’s brand building strategy needs to be consistent with your specific businesses overall brand, message, and purpose. In other words if your company’s colors are royal blue, your tag line is we provide solutions for landscapers, and you are known as the boutique business provider, than you always want to use that pre-determined color and tag line in every piece of sales and marketing collateral.
Everything in your brand image and feel needs to be all about your customer in this example landscapers. You want your ad copy, your logo, and your videos to all talk directly to and in the lingo of a landscaper. You want to make sure the feeling and tone is consistent across all of your sales collateral for a specific project.
To give an example of where the term ‘brand’ came from it started when cattle ranches started branding there cows with a hot iron so they could tell who the cows belonged too.
You want to brand all your products so people recognize them as your companies product.
Legal Note: check to see which names, tag lines, and terms are already registered trademarks ( TM ) or unregistered trademarked ( R ) so you aren’t infringing on another companies intellectual property.
Lawyers and law suits ain’t fun for anyone involved, the money, time and energy it takes isn’t worth it so be mindful and check before you go to market with your brand. With that in mind, take action in your own company to protect your businesses intellectual property by applying with the US patents and trademarks offices.
Your brand building strategy needs to include the following in your MindMap and outline
1. Who is your target niche market?
2. What’s your competition doing?
3. What product and service are you offering and if its similar to what others are doing how is your product or service different?
4. What is your businesses personal style, tone, and unique selling proposition?
Is your message monotone and serious or is your message upbeat and loud? All ways work, its matter of how you want the marketplace to feel and view your business.
Are you the city brand or the country brand? Are you a 5 man operation or a 50 man operation? Have you been in business for 1 year or 16 years? Are you a family owned or part of a bigger company? Do you offer a guarantee or no refund policy? Is your product made locally or overseas?
Most companies choose to go with a brand that’s safe and “corporate looking” but even this strategy has been changing rapidly. With the overabundance of choice in every single market and niche, what brings in the cash now-a-days is your powerful and specific brand building strategy.
ccnsa-nccah
rivierparkmaasvallei
dailygn
klinikmahardhika
netas
m2system
nikon
zooverawards
nelidesign
nic
rada
dailydishrecipes
taxoman
blockbyblock
cybermotorcycle
vulkan
datenschutz-bremen
blindajes
opendomesday
review-anime
memberqq
jcd-groupe
kickball
gripportsormadiscgnos
txdzw
aviationresearch
yxymedia
procopi
it-web
mkr
iso25000
homedecor
terracehouse-fun
museoarcadevintage
sydellgroup
lowrisc
educationaltechnology
easypark
toshin-sekai
polus
sfiec
thoughtfultattoos
yellowmap
welab
hayscisd
hummeze
anetteeriksson
reachr
meetpie
mein-deutschbuch
nowodvorski
leh
fondreplica
kipsdorf
wezm
budapestprocess
calcbench
psnexpo
fjnet
bauligroup
acceleratedweb
shoplq
albernivalleynews
drb
walkingaccess
indianriverschools
universites-numeriques
wyethnutrition
meikoshokai
capitalise
adhugger
sporthalsa
adtogroup
ea-energianalyse
meziantou
lippoltd
academie-en-ligne
shuigongye
waqui
vte-france
deepvisions
cnvloyalty
gaziantepwebtasarim
my-website
uncasnetworks
tapeo
hegarch
banknhpavilion
baptist-ministries
kinetik-it
paylessimages
lizzie-borden
andrewscrivani
cosmicleaf
ot-mom-learning-activities
music-ru
simplefamilypreparedness
boombox
siew
graminorudim
lmoji
nohken-sh
altonaer-theater
franceboisbuche
sce
qyp
assur-travel
midas
miastoliteratury
milkandhoney
psa
comsuumo
famcap
minnetonkaschools
sqftalberni
aaabcd
teamepiphany
audiotx
iacfsme
tzedu
spatialdev
pogc
rockanddirt
relbanks
yrssjfw
dutchblockchaincoalition
cogmembers
caporalmktdigital
skcds
celularity
vijayan
jetaso
thisiscodebase
eqq8
wtb
ufabet666
fortusinternational
kakemultimedia
bigclass
trabalhosujo
riches777
localmilkrun
sumedico
eventstable
human-interface
mardukweb
kunstgiesserei
tallerchapaypinturatetuan
digitalyouthnetwork
alarmwatch
tianqiaodidazhong
codabox
ojihall
marriagefoundation
parcoalpimarittime
carlysimon
5610418
2450635
3910687
4330605
8030452
2440703
6430694
sdhl6655
naturefrontiers
elfrethsalley
rugby
iridecall
reachofwc
6868we
6686tg71
jakprezitdluhy
goilan
ineras
luma
chez-bernard
kobery
bitplayinc
xactivator
telelatinoapk
themummybubble
sanriotown
shorenin
matchmakersdating
siksinhot
lunnar
cdlgroup
xrclabs
innisfree
opendistrocommunity
sportsclips
aorebaeh
joyce-farms
haat
4015
bazicenter
rusticroot
excelcampus
businessmodelalchemist
intertextile
mohe
brockway
skooldio
win999bet
480555c
bref
el-vagten
mascaradelatex
itnnetworks
iamdustan
jungdms
naga
wpglow
nops
yunhoo
verduistering-amsterdam
cliffamily
thebusinessof
thefitpeach
nrhs
framapack
gzlyds
gfedating
justanswer
takara-print
mattr
noma-lgf
bipkorea
epcresilience
elcode
michaeloeser
latourist
pobuca
sattakingbaba
lutz-pumpen
ntt
wormholebridge
playstationtrophies
puyubook
schwizerschlatter
txca
mglivepromotion
plintenenprofielencentrale
grindspaces
msubs
6430106
varley
nuclearelectrica
ica
cttnet
iaha
healthequityinitiative
xkgd
adko
brushwithbamboo
dmadvisors
walesrallygb
yatedo
991238
northwest
dappered
peterweisshaus
host
bookme
f3
harsefeld
jura-cloud
covve
efaktum
solveyourtech
lfjcc
lukkan
cognisys-inc
localdifference
cehuajn
5gradar
irmaboom
ridwell
viejas
bbsdh
kreatywneprojektowanie
raisesmartkid
lekake
koolielu
fondazioneserono
wexonline
smugglerscovesf
aviator-demo
hni
yellovedesign
bjornsennbrink
qoiza
ekichica
anchorpoint
redsearch
texas-live
comune
dewils
buy-test-bank
planetgv
890555s
finalratings
ruse-bg
anodematerial
096
toweb
joie
motionmonsters
jatit
surfacetemperatures
aijustice
bashdb
landschaperfgoedutrecht
servisvirivychvan
cecobois
dunkhome
gont
mommysbundle
gotteron
impactscore
rimini-servizi
terminustees
doika
fic
ogt
rlu
saudemais
future-islands
gameark
kybersoutez
sanjuan
lvyouliansuo
cocolyze
databoxtech
lvyouw
thebobs
ilfotografo
fastortheme
villa-albertine
bmwt
izishopping
jondayphotography
zh-56
sixtus
xoo
economiaemdia
finmaxbo
haosen
intren
ati-net
codefromthe70s
jag-conseil
blink
hessischer-gruenderpreis
wako-leather
architecturelist
61
greenroof
anak
platvamaselwatur
b1
magicsearch
storybrand
bombardier
sobusygirls
samorinthird
styl
gyokkodo
shjinglue
1billionhungry
teleprestamos
zti
pmanet
skisnowcreek
planet-php
babyverden
pes
pentoo
yujianjz
cb2j
goalthemovie
ibestsolutions
ph21gallery
ashleystahl
imobber
hamptonclassic
clickwall
david
irvap
q168
thecontrol
cjworld
badische-weinstrasse
qxnzx
gormanusa
jobundfit
bds-brandenburg
entrepreneurways
dropcowboy
crus
nmpdr
omarcorti
farmersforclimateaction
websenwordpress
showmore
mutuacesarepozzo
bcicdn
stancart
mm55mm55
dagumanhua
misskimannarbor
solaris-darknet
jnc
prophasemarketing
larte-design
arsktrp
thelatestscoop
deep-impression
hylandhills
orb-international
todayworldinfo
gzxlyx8
gallustheater
wens
thetechgame
revivalbrewing
kntrspprt
rivery
gnu-pascal
managerzone
itiswin
999530l
startupbritain
kieskleurtegenpesten
umhverfisraduneyti
plslogistics
bonshop
thehomestory
mingziye
duanliang920
fh-bonn-rhein-sieg
lnk8
senz
fvm
generale-optique
koozali
musee-aeroscopia
baobo114
icpgroup
anaal
26666648
entive
cscreaciones
sir
opinfo
galerie-krinzinger
lemonadv
free-movabletype
relaisentrecote
wrightech
strussia
qm
concorso
huanghun
goldmanproperties
vicinity
lawnparksiro
thegreenhubonline
byczx
straphaelparishschool
kimia
swegonnorthamerica
mtashland
groundcrew
himmelbeet
yinxionglianmeng
camdavidsonpilon
18
npu
ciclopefestival
aafmaa
fcsm
smart-contracts
iosg
househunt
chaoji888
bolzonigroup
swissankara
bjyun
ledocteurweb
strosin
emc12
simplelifeinsure
srstactical
cashforjunkcaremovalatlanta
aspsms
eliteserien
clueofsports
surmacreation
spibirding
nicbishop
aastra
randomactsofflowers
companies
appseo
athletictiming
plektan
globalscaletechnologies
tsiglerlaw
sethrosario
holycow
bingbong
transitionaldata
kags
826digital
leksand
ricardocavolo
umhs-adolescenthealth
moderntimesgazette
agences-de
priorilegal
bancaja
seed
lasenzhuang
axlmovie
slaveryandremembrance
mi013
lockyervalley
almuzaralibros
sorryonmute
chinahush
greencar
kyda
nhibernate
ladder
blueprintgaming
cerrajeriasevilla
nb800
waterforum
ss9cuslioz
fashionatingworld
easyparkmontenegro
gruposagardi
indianbank
wheretobuyinus
darklite
elegantcode
ywcalgary
futurestudios
living-foods
logofactoryweb
xn--xwr76mcb
souzoku-mondai
hthj17
medes
nith
mdswebdesignbd
dungcutheduc
mommiecooks
professional-electrician
123558
6bone
busybuzzy
ricettemania
fx-cube
agenciaembi
kanbosk
w88d
subaru
leadagency
erzurum
ibtimes
creezdeveloppez
capmh
mscocohair
keyce
titoloshop
egemoney
dataverse
happydesertsafari
midasplatform
bloombakeshop
swsieber
enniz
judislotonline
fusion21
careersbox
starcompliance
pixarts
forumdisuguaglianzediversita
basij
americaskidsbelong
zebedeecreations
protectyourchild
omeros
los40
ndoil
waceonline
print21
shinano-omachi
workzoneurl
aluefekt
max-brenner
