Social media can aid the advance of brand’s corporate bottom line and visibility. In the past years I have dedicated time to acquiring and making available relevant knowledge that can aid brand engagement whether online or offline. I have also applied those learned principles to my personal brand as well as corporate brand. What counts and those factors that sustained me through it all is what I have decided to share in this piece. I do know that there is no overnight success but I never imagined it will take such a long time to get the big break I was determined to get. Let me say that my strong passion for web 2.0 and branding is borne out of my resolve properly understood and techniques that are applicable to the age we are- information economy. The world economy is gradually going digital. It only takes ignorant brands: personal, corporate, national, services, products- to think that maintaining the status quos will be the best decision. It is now a common acknowledgment that change is inevitable and growth is a choice. Understanding the advance laws of brand engagement is now paramount to success. This is may be applicable to both online and offline engagement
Technologies: I am coming to a conclusion that no brand will survive the odds of our times now without basic application of certain technologies that are important. Brands need to create new positions like community and knowledge manager, online reputation and manager or at least hire expert, consultant that can help them maximize values that guarantee result.
Time: It is no joke that there is no overnight success. Never assume that you will make it to the limelight overnight in social media, web 2.0. That way leads to frustration. The crash programmes do not last. It may eventually hurt the brand. Most brands that secure great brand engagement know that they must have specialized hands that help push stuff consistently
Money: As much as I know, social marketing is expected to be free. But gaining recognition in online, social marketing, media do not come free absolutely. There is need for real investment of money in basic software, knowledge acquisition that will help the brand to forge ahead in gaining top of mind status.
Sleep: every one needs sleep but sacrifice of sleepless nights is needed as investment in brand engagement building, acquiring basic knowledge, reading up more information that will help the brand is essential. Brand owners need trustworthy staffs who understand the sacrifices of the demand of brand engagement
Social life: This concerns personal branding promoters. Be ready to sacrifice to sacrifice a bit of your social when you want to build strong engagement with your brand. Going to social function is good if it will aid the promotion of your personal brand engagement. If not drop the ideas for now and invest such in working it out. You will have enough invitation to attend social function as key note speaker when you hit limelight of success.
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