Introduction
Due to the economic downturn businesses are turning to financial efficiency, technology and the Web however most SMEs don’t know how to harness these channels effectively. Most of the current national and global economic situations are an opportunity for property professionals to help and influence their target market now and in the future.
It’s a cliché but “you gotta be in it to win it!” It is also true that if you carry on doing the same you will get more of the same. So if you keep going with your old ways; advertising in the same old papers, going to the same old exhibitions with the same strategies and offerings then you will, in today’s world, not survive. It’s as simple as that. You HAVE to embrace new technology; understand it and implement it.
Getting involved
… really involved, on the Internet will open up a whole new world to you. The Internet is a minefield of channels and routes and the trick is determining where the people you want to reach are hanging out and which are the most appropriate routes and channels for you to reach them. They are ALL out there. Even if all they are doing is email and don’t go onto the World Wide Web at all, they are still doing something digitally and you can reach them.
Digital marketing
… is about building relationships. Getting a good reputation and keeping those relationships. It is about getting involved and reaching your audience rather than sitting back and waiting for them to come to you. And if you do it properly your reach can spread far and wide and continue growing as both your business and our digital world changes and evolves.
The Property Industry
… is probably one of the oldest industries on our planet. We all need to ‘reside’ somewhere – whether that be domestically or commercially – and everyone is always on the lookout for property whether as a need or a want. Yet, statistically, the professionals within this industry are way behind the times. Very few property professionals are using digital channels to reach their audience effectively. However it is an industry that can benefit immensely from doing so.
If you are a developer
… and are building a community of properties… where better than to build a community online where owners of those properties can interact. Where potential buyers can speak to existing buyers. Where your buyers can engage directly with you. You can keep them informed… and so on. The communication channels and advantages are endless.
As an agent
… you can use social media to truly understand what is going on out there. You can gain a reputation for really ‘knowing your stuff’ about property related topics in your area. This will place you at the centre of your universe and the people who you have influenced will in turn advocate you to their friends and family and even strangers. It is about sharing your knowledge and helping others so that you will be recommended whenever your ‘followers’, for example, hear about someone looking for a property. It really IS as simple as that.
The problem is
… that because we are ‘blinded with technology’ the objectives and even setting them become blurred, distant and downright lost. Step back, take a deep breath and understand that you can understand! And we will help you understand in the simplest way possible and in easy-to-learn language. We don’t do complicated, but we do know what we are doing!
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