A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols and sound which may be developed to represent implicit values, ideas, and even personality. The key objective is to create a relationship of trust.
Branding may refer to:
” Livestock branding, the marking of animals to indicate ownership
” Human branding, as body modification or punishment
” Wood branding, permanently marking, by way of heat, wood (also: plastic, cork, leather, etc.)
” Vehicle title branding, a permanent designation indicating that a vehicle has been “written off”
” Brand, a name, logo, slogan, and/or design scheme associated with a product or service
o Brand management, the application of marketing techniques to a specific product, product line, or brand
o Nation branding, the application of marketing techniques for the advancement of a country
o Personal branding, people and their careers marketed as brands
o Co-branding, associates a single product or service with more than one brand name
o Branding agency specialises in creating brands
Advantages In Points-Format:-
1) Product dies but a good brand doesn’t: The firs card T-model is no more but the brand ‘FORD’ is still alive. ‘Pears’ soap that was launched some where in the end of 1800 is still alive although they have changed the product.
2) Sales or Mraket share: A brand generates familiarity and trust and hence leads to greater sales
3) Premium price: Becoz of the trust the brand generated, you can charge extra price and people are willing to pay for that
4) Differentiation: Creating a brand is nothing but creating a strong association. And this association clearly differentiates your product from BRAND-LOYALTY:-
Brand loyalty has been proclaimed by some to be the ultimate goal of marketing.[1] In marketing, brand loyalty consists of a consumer’s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors m the rest
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