Why are so many digital marketing agencies and consultancies opening up? What do these actually do? The reason that so many digital marketing agencies and consultancies are opening up is due to the immense popularity of digital marketing these days. What exactly it is? You have probably seen many examples in your daily routine. Television ads, radio casting about specific products and banner ads on the internet. The last is the most famous these days due to the fact of almost everyone using the internet. From kids playing games, to people shopping online to financial transactions being conducted, internet is what everyone resorts to these days. Hence, why should advertising also take place on the internet?
Now, for a more formal definition, so we know exactly what the agencies and companies do. It is the use of digital or electronic means to advertise your company’s product. Hence, we can conclude that the digital marketing agencies and consultancies actually provide advice on digital marketing schemes and help out with planning the most effective strategy for your company. As each business is unique so is its marketing strategy. You need to use a strategy which is only for you and which benefits your company the most. Why copy some else’s work when it won’t prove to be beneficial for you.
The recently held LeadsCon NYC shed some much needed light on why online marketers are losing out on revenue and efficiency. It was pointed out that many among lead-gen marketers make the common mistake of using a simple cost per lead metric for internal as well as interactions with dealer efforts.
Refining lead searches is very important, as all leads have different profitability and value profiles. To do this, we can narrow down variables to get precise data on lead trends:
The time of the day, day of a week and the geographical location of the lead can play major roles in determining its true value. Apart from this, the search engine employed in the search (Google, Yahoo! Etc) also play an important part in determining the quality and reliability of a lead.
The method of advertising and hence obtaining a lead means contextual leads are different in value than from search leads, this should also be observed while valuing leads. Demographics, consumer age gender and other specifics etc obtained from any analytical tool and search engine also sheds light on how much value the lead holds. The mobile web and the conventional desktop are now divided into two separate platforms for advertising; leads obtained from each should hence be judged differently.
A good way to start evaluating how these factors influence lead quality is to feed them directly into your business’s CRM. After 6 months of collecting data, it will be evident which factors are of concern to you.
James is an experienced digital marketing strategist at Qudos Digital. He works for a leading digital marketing providing digital marketing consultancy to numerous businesses.
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