The best type of traffic to your site is keyword-based traffic. People are searching online for specific information and specific help with something. This allows you to better understand the mindset of the individual doing the searching. The key is to know the right words to optimize for.
Think about what YOU do when searching for something online. With a good search result you’ll find that piece of information that you were looking for or the product that you wanted to buy. Your goal should be to be on the Google “Results” end of this relationship. It doesn’t matter what you are selling, the process is virtually the same.
Here’s an example of an advanced SEO tactic to increase the right traffic to your site
Let’s say you have an online woman’s shoe store and you want to show up for shoe shopper search results. You must think like a buyer; you’re not going to aim to show up for the search results for “shoes”. This is too broad of a term and WAY TOO MUCH competition. You will want to SEO (search engine optimize) for a keyword like “red size 7 high heel pump” or “Steve Madden Size 6 Bonanza Boot”. These keyword considered buyer keywords. The person searching for these keywords know exactly what they’re looking for and are sitting there with a credit card, ready to buy exactly what they’re looking for.
Advanced SEO Tactic: Optimize for Buyer Keywords Not Browser Keywords.
This is a novice marketer mistake that is made over and over again. New marketers coming into the world of internet marketing tend to try to optimize for words that are too popular and hard to rank for or to broad. Veteran marketers have a true understanding in the old saying “You get rich in the niche”. Try to dial down on the keywords that are more likely to convert to sales for whatever you’re selling.
Understanding the psychology of your prospect is crucial and is something that you, as a successful internet marketer, should understand intimately. Understanding this relationship is the key to great and profitable marketing.
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