Choosing the top states to market your products in is the sign of an advanced insurance marketing organization. There is a clear realization among the best marketers that many factors are involved in determining a state’s insurance product market ability. Here are the states ranked in order. View a previous report on how 30 steps are engaged to calculate where one state relates in a positional ranking to another.
Recruiting agents in one state to sell your product may be a breeze while in another it could be a financial nightmare. The margin of response is very vast. So vast, that spending the same amount of money an insurance marketing recruiting campaign in one state, produces double the results of another. Why not start with the states consistently producing for most wise marketers good productive replies and product sales production exceeding normal expectations?
This wisdom applies both to selecting agents and to insurance recruiting in individual states to give you a state-by-state analysis of insurance recruiting and insurance agent marketing. Using the combined knowledge allows you to plan your insurance recruiting campaign on smart insurance agent marketing information. You will be shown from the top down to the very bottom, the guideline ranking best states for marketing insurance successfully.
This means that it you have a national territory, what do you do. It does not mean recommending that you send a proportionate amount of marketing sales pieces to agents in each of the states. Smart marketing can be achieved either of two ways. Spend 80% of your recruiting budget on states known to provide great results and 20% on the others. Here is an option to this. It is better to mail a quality list in a good state twice than a bad one once. Double mailing the best is a very viable option. Mail the best and forget the rest.
For a successful insurance recruiting campaign, follow the ranking best states for marketing insurance products recommendations, or take your chances at hit and miss. This particular state insurance agent marketing information provided to you is not available from any insurance recruiting internet or list source. A list broker would not want this information published. It is more beneficial to them to sell you a list of agent names in all states. To a list broker the larger the agent name list you purchase, and the more states you order, the bigger their profits become. Ask yourself if this is a means of enhancing their profits or your personal profits.
The distinguishing reasons for why some states tend to be so more productive will be found in another advanced insurance marketing report. Size is not a major factor. If it was, Illinois, New York, and Pennsylvania would be given a much higher rank. The median family income is a factor, but just one of many issues that are analyzed. The Northeastern and New England states often enjoy a much higher average family income, but that presents itself as a minor aspect with insurance agents. View how few of these states are listed among the top half.
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