Digital marketing is a solid form of viral marketing where you promote your business by getting other people to do the talking for you and adapting to the core. With digital marketing, advertising, branding, contextual marketing, social media marketing, and transactional marketing all find a common platform.
What we now want is to create this vision for tomorrow where it is a single unified platform that basically has things like content management, search, digital asset management, and a whole series of other functions built into this simple platform, that’s easy to use, that everybody is very familiar with. And that’s essentially what the digital marketing platform is.
The website as you know encapsulates several mediums of digital marketing. With digital marketing, chances are that one might get lost in the maze of several marketing platforms and options. It is important to prioritize and visualize which options are feasible, which ones are important and which ones should be prioritized.
A handy digital marketing tool – SharePoint 2010
SharePoint 2010 and its products can serve as a great tool for digital marketing for your company. SharePoint 2010 for Internet Sites has two versions. There could be some organizations that do not need all the components of SP but may want to have the web content management capabilities and some basic functionality. So there’s a simpler, reduced cost entry point to internet solutions called SharePoint FIS Standard edition. This basically gives you all the web content management capabilities, the workflow collaboration elements as well as social computing and site search. SPFIS Standard will only support a single domain website. If you want to introduce other elements such as Business intelligence, insights into your website, electronic forms, or enterprise-wide searches then you would need to have the Enterprise version.
Microsoft SharePoint has the ability to fulfill 3 different goals:
Connect: It can federate offsite content. So it can do a search in real time. It can also provide Search generated topic pages, interactive product experiences and blended user generated content.
Adaptability: It can do recommendations. If there are two things that need to be sold together based on the behavior of users, then they can be automatically presented together. It can personalize it for you and provide dynamic visual navigation in addition to location-based, mobile search and social ranking and tagging.
Guide: It can guide in your online promotions and cross selling, for targeted lead generation, one stop account servicing and interactive customer support.
SharePoint 2010 products can surely serve as one of the best digital marketing tool. It can make digital marketing activities way too easy and flexible.
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INDUSA Technical Corp. is a CMM Level 4 certified software solutions and consulting company, focused on providing cutting edge technology solutions to clients worldwide. It has extensive experience in developing and managing large IT applications in real time to global enterprises. Founded in 1989, INDUSA is headquartered in US with state-of-the-art development center in India. The company has a client base that includes Fortune 100 companies, mid-size companies as well as start-ups.
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