A bad review in a newspaper can be devastating enough for small businesses and restaurants, but if you add online reviews, a review anyone can place to the mix you nearly triple the damage caused to a business’ digital marketing. These consumer-oriented review websites also come up in search engine’s results pages and this can expose them to a much wider and often times even quicker to judge crowd. According to many digital marketing consultancy firms the smallest of bad review, when it pops up as one of the first results can be devastating to a digital marketing campaign because it causes customers to turn to other restaurants or businesses that may not have a bad review proudly displayed by search engines.
Although they are chiefly designed to aid the consumer, these websites have the side effect of having what a popular Internet marketing agency says, is too much power and influence over small businesses. All the more reason to provide great service and goods in the first place and a smart digital marketing agency can help you fix your reputation.
A bad review is the absolute last thing a business owner wishes to hear, falling just behind the incineration of their business location. No owner wants to have a bad review pop up in a search engine either. Any digital marketing agency can tell you this. This is the kind of review that is being placed on many consumer sites like Yelp. Yelp has been for a long tome a favorite amongst businesses for digital marketing and reviews, only the good reviews preferably.
Yelp, being the hybrid of consumer advocacy and social networking helps locals search their areas for goods and services, and to place and read reviews. A relatively successful digital marketing agency and social network company can roll with a few bad reviews, if it has a vast following and customer loyalty. As any Internet marketing consultancy firm will state, a small company suffering a bad review really suffers. These reviews can make their business flourish, or they can have the opposite effect, making them flounder. When this occurs, a business may need a digital marketing consultancy firm to fix their reputation.
This is because people pay attention to online reviews and this is the deciding factor for many. Any decent digital marketing consultancy firm will be able to tell you this. Is it going to be this place or that place? A bad review or two can quickly make up the minds of skittish consumers, even if it is an unjustified complaint. Businesses now face the task of fixing their reputations through Internet marketing. Should they write counter reviews or have their customers write a review for a discount. The choices are many but what can be the best way to turn the tide of bad reviews? There may even be evidence that Yelp has used this to their financial gains.
Many times, owners of small businesses felt that they were getting bad reviews from unreliable sources and that the majority were not fair. Some even believe a rival company’s internet marketing agency was behind the bad reviews. It seems that even Yelp itself is in a spot of trouble when it comes to user comments and reviews. How does it balance the reviews with the advertising aspect while it still allows users to put down in writing exactly how they feel about a business?
According to a well know digital marketing consultancy firm, Yelp is trying to calm the business owners whose advertisements make up a good amount of Yelp’s revenue, the site added a new feature: Yelp for Business Owners. This allows business owners to email reviewers privately about their concerns, and to create a profile and advertise special offers. This is in light of the threat that reviews good and bad may no longer be available through Yelp.
James is an experienced digital marketing strategist. He works for a leading digital marketing agency providing digital marketing consultancy to numerous businesses.
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