Inbound Marketing – The Best for your Business
The business world has changed over the past few years, thanks mainly to technology. The internet has given rise to more business opportunities than ever before. Suddenly, you can reach millions of potential clients and customers and spread the word about your company throughout the world. Business networking has never been easier. The days of spending a fortune on advertising are gone as well. While a marketing budget is still needed for a business to truly excel, the ability to use inbound marketing instead of traditional outbound marketing means that you can reach more people for less, with more effectiveness.
Traditional outbound marketing involves creating advertising and releasing it to the world, either through a television advertisement, web ad, print ad, or even certain types of email marketing. It also involves renting booths at trade shows or conventions to show off what your company can do for consumers. But over ninety- seven percent of these efforts are wasted. Since you’re targeting a huge group of people, the odds are that the majority of them aren’t even interested in the type of service or good you’re providing. It’s like trying to sell dentures to twelve-year olds.
Inbound marketing, on the other hand, focuses on helping draw in those who are already interested in your product or service. Since they’re already looking for it, you just need to help them become aware of you and why you offer what others can’t. It costs around sixty percent less than traditional marketing and provides much better results. It’s been used by Barack Obama to win the presidential nomination and by a huge range of companies looking to boost their business brand. And since many of the avenues used for good inbound marketing are free, your only real cost will come with hiring an inbound marketing firm to help you develop the best strategies.
Yes, you can try to go it alone and handle all of your inbound marketing needs on your own without paying an outside company, but do you really think that it’s wise? Your company functions best when different specialists handle different tasks – shipping, human resources, management, and more for example. It works because these people are experienced at their tasks and understand the intricacies involved in them. Just because you know how to create a Facebook account doesn’t mean you know how to use it to promote your business effectively.
Do you understand good search engine optimization? Almost all web surfers use search engines to find the information they need. Do you understand keyword analysis, header and footer codes, and the methods by which search engines look at site links and keywords to rank your site on their results pages? An inbound marketing firm does, and they’ll not only manage your social media pages for you but will boost your SEO and email marketing programs to ensure that when someone needs your service it is your company that they find instead of someone else.
Inbound marketing relies on three things – content, SEO, and social media. If you can utilize all three effectively then you’ll see huge increases in traffic to your site and profits. Content means blogs, YouTube videos, and your official website. In short, pages that explain what your company is about and what you can do for your customers. SEO is essentially the main way that people will find your content, usually through a basic search on Google, Yahoo, or Bing. If you don’t land high on the results pages your site won’t be visited at all. Pay per click advertising can ensure that you get a high-ranking, but studies have shown that web users prefer to click organic results instead of paid ads.
Social media can help you more than any other aspect of inbound marketing. Done effectively, social media can drive more surfers to your content and also help to promote your brand across the internet. Managed improperly, your social media profiles will do nothing for your company at all. Effective social media management involves participating in discussions on other profiles, uploading content and links, using ‘share’ features, and monitoring comments on your own sites.
Good inbound marketing relies on all aspects of it to work, from your Twitter background and Facebook photo to efficient keyword analysis and Email marketing. Everything must work together as a whole to create the best system possible, or else your efforts will be largely in vain.
You’re probably realizing now that good inbound marketing takes an investment of time and energy, far beyond what you may have thought before. And it is because of this that so many businesses rely on an inbound marketing firm to handle the task for them. It not only saves you time and energy, but ensures that the results are absolutely stellar instead of lackluster. And it costs much less than traditional outbound marketing programs do.
If you still aren’t convinced, think about your vehicle. When your car begins to make strange noises or drive improperly, you don’t simply take it home and begin to repair it on your own. You let a mechanic handle the task because they can complete it quicker, with less effort, and with better results. You don’t let your neighbor work on it just because he knows how to drive, so why would you trust the marketing of your company to yourself or an inexperienced employee just because they have a Facebook account? Trust the pros to handle your inbound marketing program and you’ll be amazed with the results, especially compared to the low-cost.
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