Using an approach such as multichannel marketing is centered on utilizing many different and diverse marketing mediums to reach a targeted and exact type of customer you want to attract for you business. In today’s economy, being a strategist rather than an opportunity seeker is most critical.
According to Brian Tracey, top-selling sales author, the day and age of not stimulating all of your customer senses is archaic and antiquated; “you must connect with the whole person”, Tracey says.
Video, which is one of the 8 multichannel marketing mediums will be discussing, is said to be 50% more effective at conveying a message than that of a formal “flip chart” or Power Point presentation.
The objective of the company doing the marketing is to make it easy for a consumer to buy from them in whatever way is most appropriate through the eyes of the customer. In order for multichannel marketing to be effective, an entrepreneur needs to be “socially savvy” in how to best connect and be congruent with a customer’s thought process. Anticipating their questions, needs, and desires using an automated marketing funnel is optimal. Let’s look at 8 preferred multichannel marketing sources:
Article Marketing:
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles should be made widely available for distribution and publication in the marketplace. Each article contains a bio box and byline (collectively known as the resource box) that include references, links to learn more information and contact information for the author’s business.
Blogging:
Because blogging has become such a “New Age” phenomenon, anyone without a blog in 2011 and beyond should be seen as “Socially Un-Savvy” in the world of internet marketing. Most blogs are interactive, allowing visitors to leave comments and even giving messages to each other via widgets (special features) on the blogs and it is this interactivity that distinguishes blogs from static websites.
Blogging can dramatically increase search engine optimization (SEO) exposure, present a video marketing presence, advertise products and services, capture future raving fans’ information, as well as lend the opportunity to position the creditability of your knowledge by offering a free giveaway.
Video Marketing:
Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles. Because television is so prevalent, marketing via video has become a “game changer.”
The world has become enamored by watching television and viewing high-end graphics. Don’t be confused by the artistic side of this statement, being an effective video marketer has little to do with the technological component and more to do with the psychological aspect of how flows the process.
Social Media Marketing & Status Sites:
Social media marketing programs usually center their content distribution on attracting the attention of readers and recommending that they share with their personal following. A message typically spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the corporate brand or company itself. Due to social media’s hostile takeover, word of mouth marketing from the “Old Age” has quickly become world of mouth marketing in the “New Age.”
Increasing brand awareness and facilitating conversations with the customer are two top reasons for developing a social media presence. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Using customized community pages has been proven to be the most effective, yet efficient way to “spread your gospel” and offer tremendous value for virtually no cost if self-regulated.
Podcast Marketing:
A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released in an episode like fashion and often downloaded through web syndication. Aside from podcasts being chic, there is an audience who prefers podcasts in lieu of other marketing channels.
Mobile Marketing:
For those who challenged the paradigm shift of the social media revolution – get ready! The M-commerce movement is well on its way to seize the open market. QR Codes, mobile advertising, and text message campaigning have fast become mainstream.
By 2013, it’s estimated that 200 million mobile ads will be circulating in cyberspace and QR Codes will soon be posted all over the United States, just as they have been in Europe and Japan for years.
In conclusion, you can choose to go about this journey alone or you can improve your odds for success significantly by using many of the tour guide-like free reports scurrying the seas of the “online ocean.” Multichannel marketing is not a fad, but more of a fundamental shift in how entrepreneurs must communicate in today’s economy.
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