If your business is struggling then there are lots of experts willing to help you in a wide number of different ways these days.
You could improve your online presence, get a new logo, devise slick new automated processes and all sort of other clever things. However, what about going back to basics and looking at the ever popular tool of field marketing, rather than digital marketing.
Sometimes these days it is far too easy to overlook the tried and trusted way of doing things, but this is exactly what can often bring in the best results. If we look at the method of field marketing we will see that it can provide positive results like these.
Build the Perception of Your Brand –
This is one of the key areas of concern for a lot of firms, and getting it sorted out can be a costly and time consuming affair if it isn’t done well. Instead of looking at an expensive TV or newspaper campaign you could use this traditional form of marketing to get word out to the people you want to reach. Professionally programmed demonstrations, the issuing of leaflets and the giving away of free samples are all ways of reaching more people than you are currently doing, and doing it in a friendly and constructive way as well.
A Flexible Resource –
These days few business owners want to take on big groups of specialised staff on an indefinite basis. If you get your field marketing done through an agency then you will be able to scale it up or down whenever you need to. This flexibility means than you can use it as a tool to support key dates in your firm’s calendar such as a product launch or a rival’s marketing drive.
Fast Results –
One of the best things about this kind of marketing approach is that experienced staff can get into a situation where they find out what your customers and potential customers think of you. Compare this with the idea of sending out random emails or carrying out a cold calling campaign. This rapid response means that you get the opportunity to change things around quickly and look at where you are going wrong.
Honest Criticism –
One of the big concerns for a lot of business owners is that their staff might be reluctant to give them bad news or to criticise the ways things are done. A field marketing agency isn’t going to come in and rip your processes to shreds but the feedback they get from your customers can be among the most honest criticism you will ever receive. If you get them to include a mystery shopping element in the work they do then this will also give you an insight into how your staff really treat your customers. You shouldn’t avoid this because you are worried about the results. The only way to weed out any weak processes or discover where more staff training is needed is by highlighting the current problems. If you do this then you will be well on the way to making the improvements you are striving for.
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