In this Article, you will find secrets to how to influence online in an authentic way and secrets and formula to the fundamentals of Digital Marketing Success.

28 Secrets to Become an Influencer
Ask as an Equal
While dealing with your customers, clients or anybody, always remember the rule. “Do unto others as you want them to do unto you”. Never do anything or demand anything without injecting politeness into your conversations. Always go for a win-win deal and nothing less. When asking, ask as an Equal so you are neither subordinate nor you subordinate others. Never go servile for your own self-respect. Business is business and it must be win-win. I strongly recommend you read the of Dr. Stephen R Covey on 7 Habits of Highly Effectively People and show your honest leadership as an Equal with anybody you deal in life.

Stay Ordinary
One thing that has helped me climb the greater heights and land back to to lower heights is my ability to stay humble. In my Total Quality Management and Leadership classes back in in 2001 to 2004 that I pursued so ardently on one side and on the side I focused on tutoring Mathematics and Science subjects to the High School and College Students is that I could wind it up in 2 simple sentences:

(a) Humility Seeks to Bless. Humble in Spirit progress as the other Higher Spirits take charge of the humble ones and try to bless you in a way we are unaware of though we might be at the best conscious and conscientious level of endeavors and leadership traits. Being Ordinary and staying humble never gets outdated and always remember that.

(b) Pride Hopes to Impress and it falters. Arrogant shouts “I Know the Best” and it falters and is a sure sign of downfall. Penitent man will pass. However, humility dressed in pride progresses.

Leap of Faith
Having faith in yourself and still more important having faith in God is everything. The rules of the Game always boils down to Character i.e. first and foremost starts with faith in God and faith in one’s own self.

The book of Joe Girard ” How to Sell Anything to Anybody” says it all. While selling any products, faith in oneself is mandatory and is far more superior than the faith in the products you are selling’s. It’s only when we have faith in ourselves despite trials, adversities, hardships and living with ‘hope’ that everything will turn out right despite the current difficulties, that’s when we win. It doesn’t matter if you are on the first staircase of of 1000 staircases or on the first rung of a new ladder, even though you cannot see the next second rung or staircase step, we must proceed forward with a ‘Leap of Faith’ with 100% trust in God.

One True Fan
In online and social media, we get excited by the number of likes and fans we have such as on Instagram and Facebook and so on. Always remember, it’s far better to have ‘One True Fan’ who is authentic than in thousands or millions who are not true. Live an authentic life and don’t get faked my just likes and number of friends of Facebooks.

Start with Skills you already know
While beginning your Leadership towards Digital Marketing, learn not to worry where others have reached. Just be satisfied with where you are and keep moving forward step by step in a strategic systematic approach. The best way to do that is by start with Skills you already you know. Your attempts, efforts, perseverance and persistence will help you on the journey towards permanent success in Digital Marketing and Financial Freedom. Follow the Rules of the Game. As drops make an ocean and so do each step you pursue towards your goal counts. “A journey of a 1000 miles always begins with a first step”. Be Proactive and take actions and the rest will follow systematically.

Ignorance of the Big Picture
Many people who start their journey towards financial freedom and Digital Marketing Leadership do not understand the need to see the ‘Big Picture’. It’s called the “Law of Lid” in Dr. John C Maxwell’s book on “21 Irrefutable Laws of Leadership”. This book is awe inspiring and a must read for anybody who want to succeed in any kinds of leadership be it Digital or otherwise.

Give 100%
Whatever you put your hands into, do it with high discipline, dedication, determination, persistence and Integrity.

Everyone’s Guessing
Anticipate. “The idea of waiting for something makes it more exciting” -Andy Warhol

Do your part of focus on planning and anticipate to give and receive the best.

Benefits and Limitations
In any task you undertake, always remember the pros and cons. I mean the benefits and Limitations in each of the tasks you have got to do. For example, when you are doing online business via Digital Marketing Leadership, the Benefits is the long term investment in your flexibility in your leisure hours and also the financial freedom you will attain with it. Nevertheless, there’s Limitations too, and that is initially for the first few years just like developing your own business offline, you must undergo a huge discipline, determination and persistence until you see the fruits. Just take an example of a tender coconut seed. In order for the coconut to yield the fruit and give plenty of coconuts, they must be germinated methodically, fenced from harm or damage done by animals, then needs to be watered for 5 consecutive years. It’s only in the fifth years of watering the coconut plant that has now become a small tree starts yielding the fruits and now it starts yielding plenty of them every three months. Therefore, foresee the Benefits of Financial Freedom and the hardships to be undergone in Digital Marketing Leadership by honing one skill at a time. Here, Patience, Determination and Discipline is a Virtue.

We Rather than I
Always remember “Teamwork is Dream work”. Always get the attitude right i.e. it should always be “We” rather than “I”. Getting this right is so important. I cannot emphasize the importance of you reading “17 Indisputable Laws of Teamwork” by Dr. John C Maxwell.

Failure is the part of the Game
Failures are the stepping stone to success. The lessons we learn when we fail cannot be learnt otherwise. In fact to be success, failure is a part of it and inevitable. Thomas Alva Edison failed 9999 times before he invented the electric bulb. The lessons he learnt was simple: Thomas Edison learnt 9,999 ways he should not do to achieve his targeted vision. I recommend you reading the book “Failing Forward” by Dr. John C Maxwell as he has given umpteen examples on different great and popular personalities failed before they achieved total success.

Show an Insight of your life
Digital Marketing Leadership is hard and I cannot under emphasize the reasons why I assert this statement. Besides, keeping learning the latest upcoming Social Media working and procedures to implement, the different plugins and different apps that come up to make our life easier, there’s something I must admit i.e. Digital Marketing journey is a struggle because it’s so impersonal and it’s very difficult for people to Buy In to your ideas unless and until you express your Insights of your life with a finesse and a personal touch. You must treat your customers with same due respect, subtle care and warmth though professionally just as you would treat your guest. Therefore, it’s so important to take a friendly approach and show an Insight of your own life yet maintain professionalism.

Avoid Negative People like the Plague
An Optimist see the cup half-full and a pessimist see the cup half-empty. Therefore, it’s so important to avoid the negative naysayers who will try so hard to convinces and give you hundreds of reasons why it cannot be done. This negative attitude spreads like plague or a pandemic. So, first and foremost, avoid the Negative people and the ignorant ones who try to convince like the plague.

Don’t be a Show Off
Humble down and humble yourself. Just like any offline business, it’s going to take your dedication, time, investment and the most important of all your genuine efforts. Therefore, humble yourself and never Be a Show Off.

Become Obsessed
Become so obsessed with your Life Vision and Success and do write them down in your Life Vision Journal Book. Just be Monomaniacal focused on the goals by building a routine and daily rituals.

Become Transparent
In Digital Marketing Influence and Leadership, it’s so important that you become transparent yet maintain the professionalism. Do not pretend to be perfect. Accept the Imperfection because we are humans at the end of the day and going through the same struggles and putting in efforts sometimes and not yielding the results we choose to. Therefore, become transparent professionally.

The Power of Story
Revealing your secrets to success in your earlier successes or failures by having the ability to reveal the truth and hardship with the power of your own story is so important. Since computer and informational technology is so impersonal, we must touch people’s heart and that can be done only by the ability of telling your past story connected to the leadership tips you are offering. This helps to build authenticity and trust with your customers.

Advertising Works
The investment, efforts and time spent on advertising in different social media and the ability to learn the skills how to go about to expose yourself to more and more customers really works. In Short Adversity Works.

A Journey in Social Proof
When it comes to Social Proof, play the turtle game. Let your Social Proof such as in Facebook, Instagram, Twitter grow and develop slow and steady just like a turtle. At the end of the day for a long term success, authenticity matters the most.

Sacrifice to Success
We must give up to go up. In any leadership including Digital Marketing Leadership, it’s so important to sacrifice especially the first few years, until you really build your online rapport and build your brand. So, the Law of Sacrifice counts a lot.

The Power of Routine
The Power of Discipline and building a regular routine cannot be under-estimated. The great monuments such as Taj Mahal and the Pyramids were built in years by carrying one stone or working few hours’ daily consistency. Therefore, a routine must be established such as your prayers, meditation, exercises, investing certain amount of hours daily, taking care of your health, heart, mind and soul set. Do not compromise one for another. Both the spiritual and the worldly part of the goals and your power of routine matters. I strongly recommend you read “5 AM Club” by Robin Sharma to build a standard Power of Routine and then build your own to choose your spiritual, financial and family goals.

Quality vs Quantity
More always doesn’t mean better. Remember, more money could imply more problems. Therefore, broaden your horizon and keep your vision nobler. Focus on Quality rather than Quantity.

Choose your Work / Niche Carefully
Whatever you choose to embark your journey on, choose it wisely and carefully. Let the work be nobler and that’s when the joy of financial freedom is greater. The joy of giving is greater than the joy of taking. Be a giver.

There is no Magic Pill
Just like any business, there isn’t any Magic Pill to success. The Magic Pill is only smart work combined with hard work, dedication, sacrifice, discipline, persistence besides striking a proper balance in personal and your professional life.

You Don’t Need to Reinvent the Wheel
We don’t need to reinvent the new wheel. It’s already there and you must reflect, contemplate and figure out step by step how to go about.

Be Like Water
Be like Water, do not have the destination disease. Keep moving where the journey takes you. As long as you are living a principle-centered life, just relax and enjoy the journey. Do not have a fixed mindset. Just flow like water and focus on the principles and the compass.

90% of Success is just showing up
The great percentage of Success in life is showing up and being there in the game. No matter how hard, do not take a long break. Even if you are imperfect, just keep showing up. That’s the rule of any game. Don’t think of winning alone. Winners become winners by consistently showing up.

Our Life’s Purpose
Focus on your life’s purpose and ask yourself why you are here. The clearer the picture you have of your Life’s Purpose, then the better it’s for you and will stay focused consistently no matter what adversities throw on your life. I strongly suggest you read the book by Simon Sinek titled “Find Your Why”.

The Importance of Leadership in Digital Marketing
Digital Marketing is a marathon and not a 200 meter Sprint Race. The reasons why it’s so important to focus on Leadership than Digital Marketing Management can be summarized in points as follows:

As Technology has become the source of our bread and financial earning, we must realize that there’s no short cut strategies, procedures and techniques to the long-term success.
The unethical approaches in Digital Marketing Management such as click baits (which is nothing but an approach to trick the customers and drag them into your website) may gain short term benefits yet does not fetch long term benefits at all. So, the need to focus on Digital marketing Leadership is so important.
Taking a systematic approach than a haphazard approach will be like the Turtle and Rabbit Race where rabbit relaxes too much thinking it’s quicker and smarter, whereas turtle always moves slow and steady stretching its neck to cross the finish line.
Learn all the intricacies of Digital Marketing Leadership by learning about the plugins and the dire need for the right plugins. Having a product to sell with the great content of your choice does not work any longer. Please remember for every two hours even during your sleep time, there are 200s of new websites coming up. So, it’s so crucial to learn the secrets and get the right leadership training in matters such as Keywords, SEO Ranking techniques, using the right plugins, having original content though it can be either rewritten or your own and short, ability to track the pain points of your potential customers, and systematically train to develop your own leadership skills in Digital marketing industry and thus achieve financial freedom.
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